Movement & Creative Direction




“Movement direction gives models & artists a broad range of artistic freedom. It allows them to feel confident in postures beyond their normal range. My movement direction style is informed by sculptures, dance, and the artistic influences of whatever project I am working on.”

Originally from Cameroon in West Africa, Irene Ashu grew up in a bright, vibrant, and rhythmic culture that ushered her into the world of choreography, movement direction, and creative direction. Ashu studied her craft across the world in Tokyo, Paris, Germany, Brazil, Cameroon, and Los Angeles. Ashu’s artistry is influenced by african culture, contemporary art, neo-classical styles of movement, technology, and sculptures. Beyond her artistic practice, Ashu obtained an B.S. in Economics And International Relations, and an MBA in marketing and branding.

Ashu has worked with notable artists and brands such as R.Shemiste, Yeezy, SKIMS, Moncler, Under Armour, Serena By Serena Williams, Hollister, Apple, Sony, Google, Android, Toyota, & Huawei Technology.  

Additionally, Ashu has worked with an array of music artist such as Nicki Minaj, Chris Brown, Big Sean, SZA, Lady Donli, P!NK, Superfruit, Jennifer Hudson, David Guetta, Afrojack, DJ Carnage, Wiz khalifa, TY-$, School Boy Q, Teyana Taylor, WIZKID, Fanny Neguesha, Aluna George, Jeremih, SHIN, Carrie Underwood, Little Mix, Beba Rexha, MAJOR LAZER, Arashi, and more.


    About M+A


    Management Artists is an international team of agents and producers that represent and foster the careers of the highest calibre talent in photography, creative direction, styling and beauty.

    With offices in New York, London, Paris and Milan, Management Artists provides a full range of services to both its worldwide exclusive artists and clients, including full photo shoot production, syndication and licensing as well as the development of special projects such as books and exhibitions.

    Editorial clients include Vogue Italia, Vogue US, Vogue UK, Vogue Germany, Vogue Paris, Harper's Bazaar US, Harper's Bazaar UK, V, Interview, Love, Elle US, InStyle, T Magazine, Numero, Another, Gentle Woman and Fantastic Men among many others.

    Advertising clients include Christian Dior, Givenchy, LVMH, Giorgio Armani, Gianni Versace, Moschino, Missoni, Jil Sander, Calvin Klein, Donna Karan, the Gap, Estee Lauder, L'Oreal among many others.