“Movement direction gives models & artists a broad range of artistic freedom. It allows them to feel confident in postures beyond their normal range. My movement direction style is informed by sculptures, dance, and the artistic influences of whatever project I am working on.”
Originally from Cameroon in West Africa, Irene Ashu grew up in a bright, vibrant, and rhythmic culture that ushered her into the world of choreography, movement direction, and creative direction. Ashu studied her craft across the world in Tokyo, Paris, Germany, Brazil, Cameroon, and Los Angeles. Ashu’s artistry is influenced by african culture, contemporary art, neo-classical styles of movement, technology, and sculptures. Beyond her artistic practice, Ashu obtained an B.S. in Economics And International Relations, and an MBA in marketing and branding.
Ashu has worked with notable artists and brands such as R.Shemiste, Yeezy, SKIMS, Moncler, Under Armour, Serena By Serena Williams, Hollister, Apple, Sony, Google, Android, Toyota, & Huawei Technology.
Additionally, Ashu has worked with an array of music artist such as Nicki Minaj, Chris Brown, Big Sean, SZA, Lady Donli, P!NK, Superfruit, Jennifer Hudson, David Guetta, Afrojack, DJ Carnage, Wiz khalifa, TY-$, School Boy Q, Teyana Taylor, WIZKID, Fanny Neguesha, Aluna George, Jeremih, SHIN, Carrie Underwood, Little Mix, Beba Rexha, MAJOR LAZER, Arashi, and more.